10 Men was launched in 2003 as the companion title to Sophia Neophitou-Apostolou's 10 Magazine, and it operates with the same creative freedom, the same refusal to play it safe, and the same insistence that fashion publishing should be about the image, not the celebrity wearing it. Where 10 Magazine established a new visual language for women's fashion, 10 Men brought that same editorial ambition to menswear — a space that, in 2003, was still largely dominated by either lad-mag posturing or corporate stiffness.
Published biannually and edited by Neophitou-Apostolou, the magazine has featured David Beckham, David Gandy, and James Franco on its covers, though it is the photography and styling rather than the names that define the publication. It was revamped with a new design in 2015, sharpening its visual identity while retaining the editorial DNA that connects it to its sister title.
10 Men covers male fashion, contemporary art, and grooming with the kind of photographic seriousness that most men's publications reserve for their annual best-dressed issue and then forget about. It is printed in C4 format — oversized, tactile, designed to be looked at rather than scrolled through. Like everything in Neophitou-Apostolou's empire, it exists because she believed there was room for something better and was unwilling to wait for someone else to make it.
Explore 10 Men at <a href="https://www.10magazine.com/" target="\_blank">10magazine.com