Calling your magazine AMAZING is either an act of supreme confidence or a dare to every reader who picks it up. The title sets a bar that most publications would be wise to avoid: every page, every image, every story must justify the superlative on the cover. It is the kind of editorial promise that invites scepticism — and then, if the magazine is good enough, converts it into delight.
AMAZING covers creative culture with an energy and enthusiasm that makes each issue feel like a discovery. The editorial scope is broad by design, moving across art, photography, fashion, and design with the curiosity of a publication that believes the boundaries between these disciplines are less important than the ideas that connect them. What holds it together is not a subject but a standard: the commitment to featuring work that earns the name on the masthead.
In a publishing landscape crowded with magazines that undersell themselves with modest, ironic, or deliberately obscure titles, AMAZING goes the other direction entirely. It plants its flag in the superlative and dares you to disagree. That takes either confidence or recklessness, and the best issues of the magazine make it clear which one it is.
The result is a publication that reads like a celebration — of creative talent, of visual ambition, and of the stubborn belief that the world contains enough extraordinary work to fill a magazine with that name on the cover. Issue after issue. Without apology.