Apollo Magazine is one of the world’s leading international art magazines, founded in London in 1925. For a century, the magazine has covered the visual arts, architecture, design, and collecting with a combination of scholarly depth and journalistic accessibility that has made it indispensable to anyone who takes art seriously — whether as a practitioner, a collector, a curator, or simply a reader who believes that looking at art is one of the most rewarding things a person can do.
Each issue combines features, reviews, previews, and opinion pieces with a visual quality that honours the art it discusses. Apollo is not a trade publication or a market report, though it covers both when relevant. It is a cultural magazine that treats art as a way of understanding the world — its history, its politics, its beauty, and its contradictions. The writing is authoritative without being intimidating, opinionated without being dogmatic, and consistently engaged with the question of why art matters beyond the walls of the gallery or the columns of the auction catalogue.
A century is an almost incomprehensible lifespan for a magazine. Apollo has survived the Great Depression, a world war, the collapse of traditional art criticism, the rise of the internet, and the transformation of the art world from a relatively intimate community of collectors and curators into a global industry with its own celebrity culture and financial logic. That the magazine is still here, still independent, still serious, and still beautiful is a statement about what sustained critical attention can achieve when it refuses to be distracted by trends.
In a media landscape where art coverage increasingly serves the market — where reviews read like press releases and profiles read like advertisements — Apollo maintains the conviction that the most important thing about a work of art is not what it costs but what it means. A hundred years in, that conviction has not wavered.