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Bravery

Kids

Strong, Brave Role Models for the Next Generation

Ashley Aikele and Elyse Beard are longtime friends who, between the two of them, had five children under six when they launched a Kickstarter for Bravery Magazine in 2017. The idea was simple and the frustration behind it was shared: they wanted to provide their kids with strong female role models beyond princess dresses and fairy wands. Aikele had a background in advertising and photography; Beard had studied elementary education and had a talent for writing. Neither had any experience in publishing. The Kickstarter was fully funded in three days and raised double the target. The first issue, featuring Jane Goodall — illustrated by Rebecca Green — was so popular it had to be reprinted.

Bravery is a quarterly print publication for children aged five to twelve (though adults and younger kids love it too). Each issue is devoted entirely to one brave woman: her life, her struggles, and her contributions to the world. Past issues have featured Frida Kahlo, Mae Jemison, Maya Angelou, Zaha Hadid, Ruth Bader Ginsburg, and Yusra Mardini — the Syrian swimmer who pulled a sinking dinghy of refugees to safety in the Aegean Sea. Every issue includes an illustrated biography, educational activities, STEAM experiments, colouring pages, recipes, DIY projects, and a trait — resilience, empathy, curiosity, moral courage — that the featured woman embodies.

The magazine is for boys and girls equally, and the team is emphatic about this: women are not inherently less interesting to boys, and girls have been learning about men for centuries. Bravery is a resource, not a product — a tool for parents, teachers, and caregivers to facilitate the conversations that help children grow into brave humans. In a children’s media landscape dominated by franchises and screen time, it is a quietly radical proposition: a printed magazine that tells children, issue after issue, that the world is full of women who did extraordinary things, and that they can too.

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