magCulture once described Buffalo Zine as a magazine hanging around at the back of the classroom, chewing gum and planning another night on the laughing gas. It is the kind of compliment that tells you everything you need to know about the publication's personality: irreverent, unpredictable, slightly dangerous, and far more intelligent than it pretends to be.
Buffalo is a shapeshifter. Whatever form it takes — and the form changes dramatically from issue to issue, sometimes arriving as a newspaper, sometimes as a paperback novel, sometimes as something that defies categorisation entirely — it always works with the best fashion creatives and draws on an impressive contacts book to add genuinely intelligent and relevant writing to the visual chaos. The magazine treats fashion not as a serious business requiring serious coverage but as raw material for creative play, a starting point for experiments that might end up anywhere.
There is a long tradition in fashion publishing of magazines that prize style over substance, and an equally long tradition of publications that are so earnestly intellectual they forget to be fun. Buffalo Zine manages to be both stylish and smart without being either pretentious or vacuous — a balance that is far harder to achieve than it looks, and that explains why it has built a cult following among readers who are tired of being told what to think about fashion and would rather be surprised by what a magazine can do with it.
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