CADDIE is published by William Watt, a young Melbourne photographer, and it is unlike any other golf publication in existence. Where most golf magazines are devoted to equipment reviews, swing tips, and corporate tournament coverage, CADDIE provides rare and authentic stories about, within, and surrounding the world of golf — stories that treat the sport not as a consumer category but as a culture with its own history, aesthetics, characters, and contradictions.
The magazine is beautifully designed — the kind of publication that a non-golfer might pick up simply because it looks good — and the editorial voice is warm, curious, and entirely free of the reverence that makes most golf media so predictable. CADDIE is interested in the people on the course and around it: the caddies themselves, the greenkeepers, the club characters, the traditions that persist and the ones that are quietly changing. The photography, rooted in Watt's own practice, gives every story a visual quality that elevates the subject beyond the sport-magazine norm.
That a young photographer from Melbourne could reinvent what a golf magazine looks and feels like is proof that the most interesting publishing ideas come not from industry insiders but from outsiders who love a subject enough to see it with fresh eyes. CADDIE looks at golf and sees not a business but a world — and it documents that world with the affection and craft it deserves.