Cloakroom is dedicated to shining a light on extraordinary places and extraordinary people, re-imagining and reframing an obsession with interiors through hyper-specific lifestyle content. The magazine features portfolio photography, interviews, and commentary from industry leaders in the creative sector, all presented with a visual sophistication that makes every page feel like an invitation into someone else's world.
What sets Cloakroom apart from the crowded field of interiors and design publications is its interest in friction — the tension between excellent taste and bad taste, and the alluring quality of that tension. The magazine understands that the most compelling spaces are not the ones that follow every rule of good design but the ones that break a few rules with confidence, that mix high and low, refined and rough, deliberate and accidental. A room that is too perfect is a room that has nothing to say. Cloakroom is interested in rooms that have opinions.
The name suggests a threshold — the room where you leave your coat before entering the main event. Cloakroom operates in that transitional space, between public and private, between showing and concealing, between the facade and the interior. It is a magazine for people who understand that what happens behind closed doors is always more interesting than what is visible from the street, and that the most honest spaces are the ones where taste is a conversation rather than a commandment.