The name comes from the Photoshop eyedropper shortcut: Command + i. You click, you sample, you use. Command + i applies that simple gesture to the entire natural world. Each issue takes readers to a specific country and extracts colour palettes from its landscapes, cityscapes, and coastlines — not as abstract colour theory, but as a practical tool that designers across disciplines can put to work immediately. The magazine is, in the most literal sense, a travel guide to colour.
Three issues have been published so far: two devoted to Scotland and a third exploring Italy, from the rolling hills of Tuscany to the coastal vistas of the Amalfi Coast. The Scotland II issue was signed by George Clarke for a limited print run. Every photograph is meticulously studied and sampled: a cerulean grey pulled from lanterns against an orange glow, volcanic clay browns harmonising with Sardinian pasture greens, the pink-purple undertone of sun-kissed Milanese brutalist concrete. Each combination is presented with its constituent colours named and coded, ready for use in graphic design, interior design, fashion, or ceramics.
The print editions are produced in partnership with Taylor Brothers, a British printing house specialising in lithographic reproduction, and the paper stock is chosen specifically for tone accuracy — because a colour guide that doesn’t get its colours right defeats the purpose. The digital companion editions bridge the gap between inspiration and practice, with dynamic links to photographers and easy-to-use codes for each sampled hue, optimised for screens of different sizes so designers can carry the guide into their studios.
Command + i is built on a deceptively simple conviction: that the natural world already contains every colour palette a designer could need, and the job is simply to look carefully enough to see it. The magazine does the looking, and what it finds is worth holding onto.
<a href="https://www.commandplusi.com/">Visit Command + i