Dim Dam Dom takes its name from a legendary French television programme that ran on ORTF from 1965 to 1971 — created by Elle chief editor Daisy de Galard, directed by Peter Knapp, it was the first show aimed at young French women rather than housewives, and its mix of fashion, music, and avant-garde visuals was considered revolutionary. Half a century later, the name returned as a print magazine with a very different mission: not to speed up the cultural conversation but to slow it down.
Launched in 2018 by Ideat Editions, Dim Dam Dom describes itself as the first French women's magazine that will invite you to slow down, to take your time, and free you from the city's noise and its diktats. Each volume — the issues are deliberately called volumes, designed to be collected like books — is structured in seven sections: news, society, food, maison (architecture and design), fashion and beauty, travel, and culture. The first volume featured articles on childbirth in Japan and the role of libraries in Finland, alongside design reportages and faraway destinations. The photography is given generous space on clean, refined pages, and the editorial tone invites reflection rather than consumption.
Distributed quarterly and available internationally, Dim Dam Dom occupies the territory between a lifestyle magazine and a cultural journal — chic, graphic, and simple enough to feel like a book open to inspiration. In a French media landscape with no shortage of women's magazines built on urgency and aspiration, this one asks its readers to enter its universe slowly, slowly.
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