DUST is a Pan-European biannual magazine founded in Berlin in 2010 by two Italian co-founders and editors-in-chief, with art direction by Emanuela. The subtitle tells you everything: a European magazine about fashion and its opposites. For over a decade, the publication has explored the universe of youth within the context of a continuous state of crisis, steering clear of institutionalised geography and trends to highlight the genuine and non-codified aspects of the emerging generation.
Twenty-eight issues deep and now followed by 211,000 people on Instagram, DUST has built each edition around a provocative thesis: We Have No Fathers, Every Reaction Is A Failure, You and I Will Soon Be Dust, Love More, Sun Rising, Epitome. Issue 15, Mamma Italia, was an ode to the country the founders came from and its relationship with independent fashion. Issue 22, The Spanish Issue, marked the team's relocation from Berlin to Spain after more than ten years, and included a deeply personal editor's letter about Italian emigration, Berlusconi-era cultural paralysis, and finding creative freedom in Madrid.
The editorial voice is politically engaged in a way most fashion magazines avoid entirely. Features on Made in Italy's contested history, Italian independent designers fighting for survival against luxury conglomerates, and the structural failures of the fashion system sit alongside cinematic fashion editorials and collaborations with some of the most distinctive photographers in Europe. For readers who want fashion media that thinks critically about the culture it documents rather than simply celebrating it, DUST has spent fifteen years proving that fashion and its opposites are the same conversation.
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