In 2009, in the middle of the global financial crisis, a small group of journalists sharing office space on Hamburg’s St. Pauli had an idea: a magazine about sustainable business that would present alternatives to the conventional economy — one that gave social entrepreneurs a stage at a time when the term barely existed in Germany. Thomas Friemel developed the concept, and the first issue of enorm appeared in March 2010. Marc Winkelmann, who had been writing freelance for various newspapers, joined as deputy editor-in-chief and later led the magazine as editor-in-chief from 2014 to 2017.
The editorial philosophy was rooted in what American journalists call solution-oriented journalism — not just documenting problems but actively seeking out the ideas, projects, and people working on alternatives. enorm covered ethical consumption, social entrepreneurship, and sustainable economic models with a rigour that earned it respect beyond the sustainability scene. The subtitle — “Wirtschaft für den Menschen” (Business for People) — was not a slogan but a genuine editorial compass.
Published by the Social Publish Verlag and supported by a committed readership, enorm proved that a German-language magazine about sustainability could be commercially viable without compromising its editorial independence. The magazine combined long-form features, interviews, and investigative reporting with a visual quality that made it competitive on any newsstand.
For readers who believe that business should serve society rather than the other way around — and who want a German-language publication that makes that argument with intelligence, craft, and genuine journalistic ambition — enorm has been the essential title since 2010.
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