French Fries Magazine was launched by Alina Ferraro, Guilherme Ferrari, Sarah Muller, and Margherita Pincioni as an independent fashion magazine produced and distributed internationally. With an eye on cinema — from David Lynch to Bernardo Bertolucci — and a passion for what is created on the boundary between reality and fantasy, the magazine has a strong preference for pure creation devoid of any conformism.
The name, chosen almost by coincidence, indicates the ambition to produce a free magazine that is fully outside the box and capable of interpreting contemporary needs, spanning gently from fashion to art. French Fries is not a fashion magazine in the traditional sense. It is a creative project that uses fashion as one of several languages — alongside photography, film, and visual art — to explore the territory where the imagined and the real become indistinguishable.
The cinematic sensibility runs through everything: the editorial shoots feel like film stills, the layouts have the pacing of a screenplay, and the overall effect is of a publication that understands fashion not as a product category but as a form of visual storytelling with its own grammar, its own logic, and its own relationship to dreams.