GUP — which stands for Guide to Unique Photography — is an Amsterdam-based magazine that has been covering contemporary photography since 2005. The publication showcases work by both emerging and established photographers, with each themed issue providing a curated exploration of a particular aspect of the medium. The magazine also operates GUP New, a platform specifically dedicated to discovering and promoting new photographic talent.
The editorial approach balances accessibility with critical depth — making the magazine equally valuable for photography enthusiasts who want to discover new work and for practitioners who want to understand where the medium is heading. The Dutch design sensibility is evident in every issue: clean, visually generous, and respectful of the images it presents.
For readers who want a regular, reliable guide to what is happening in contemporary photography — and who appreciate the curatorial eye that a themed, well-edited magazine brings to an overwhelmingly large field — GUP has been delivering exactly that for two decades.
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