HEROINE was born in 2014 as the sister publication to HERO, the London-based men's fashion magazine founded by photographer Fabien Kruszelnicki and writer James West. Where HERO had spent five years developing an intimate, conversation-driven approach to men's style and culture, HEROINE extended that same philosophy to women — long-form interviews, cinematic photography, and a refusal to treat fashion editorial as merely aspirational product placement.
The magazine shares HERO's visual DNA: moody, atmospheric imagery that draws as much from documentary photography and film stills as from fashion tradition. Cover subjects have included actors, musicians, and cultural figures who embody a certain creative restlessness — women whose style is inseparable from their work and worldview. Kruszelnicki's photography, which anchors much of the magazine, has a particular gift for capturing unguarded moments within highly produced settings.
Published seasonally from London, HEROINE has carved out a distinct space in women's fashion media — less glossy than the legacy titles, less ephemeral than the digital platforms, and more interested in personality than trend. Each issue is designed to be kept and revisited, a quality that sets it apart in an industry built on planned obsolescence.
Together, HERO and HEROINE form one of independent publishing's most compelling pairs — two magazines with a shared sensibility and separate identities.
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