In 2019, fashion designer Thakoon Panichgul launched HommeGirls from New York with an idea that was deceptively simple: a fashion publication devoted entirely to women wearing menswear. Not "menswear-inspired" fashion, not androgynous styling — actual men's clothing, tailored and styled and photographed on women. The concept drew on a lineage running from Marlene Dietrich through Patti Smith to the women who have always raided the men's department and made it look better than the designers intended.
HommeGirls quickly evolved into something larger than a style magazine. Published biannually, each issue features a mix of fashion editorials, interviews, and cultural features anchored by the magazine's central thesis: that dressing in men's clothing doesn't diminish femininity but ignites it. Cover subjects have included Kylie Jenner, Emily Ratajkowski, Rosalía, and Alek Wek — women whose relationship to clothing is confident, personal, and deliberately unconcerned with convention.
The brand has since expanded beyond the printed page. Panichgul launched a clothing line under the HommeGirls name — boxer shorts, crisp button-downs, blazers — and in 2025 opened the brand's first brick-and-mortar shop in New York's Chinatown, a compact space designed by Rafael de Cárdenas where a working dry-cleaner's rack rotates above a marble floor. It's a perfect distillation of the HommeGirls ethos: borrowed tailoring, unisex ease, and the irresistible swagger of a woman in a perfectly cut pair of trousers.
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