nicht jetzt! — German for "not now!" — is a magazine edited and designed by a student team in the Communications Design programme. What makes it remarkable is the commitment to reinvention: there is a new layout for every edition, a new editorial concept for each issue, and every photograph and illustration is created by students of the department. The magazine is a permanent experiment, a publication that refuses to settle into a recognisable format because doing so would defeat the purpose.
The latest product of an extensive collaboration with the departments of fashion design and photography demonstrates the magazine's ambition to work across disciplines rather than within them. nicht jetzt! treats the magazine format itself as a design challenge — not a container to be filled but a form to be reinvented with every issue.
The title is both a joke and a statement of intent. Not now — because the magazine is never the same thing twice, because what it was last time is not what it will be this time, and because the most interesting answer to any creative question is usually the one that has not been given yet.