Sandra Myhrberg moved to New York in 1995 to pursue photography, then continued working in London and Barcelona before returning to Stockholm in 2005. Along the way she built a career represented by Agent Bauer, one of Scandinavia's top agencies. In 2012, she co-founded Odalisque as an online fashion platform alongside Daniel "Klokie" Grossfeld, a web architect with over two decades of experience building complex media systems. The enthusiastic response from readers and collaborators led to a first print edition in autumn 2014, and the magazine has been expanding its reach ever since.
The name reaches back to art history — the reclining female figure painted by Ingres, Matisse, and countless others — but Odalisque reclaims that lineage for a contemporary Scandinavian sensibility. The print editions blend avant-garde fashion editorials with interviews, visual art features, and cultural commentary. Issue 10, subtitled The Renaissance Issue, featured Noomi Rapace discussing her connection to scent through her perfume brand N.C.P. Olfactives, a conversation with Issey Miyake's then-new design director Satoshi Kondo about retail and sustainability, and photographer Christofer Zagal's surreal visual pilgrimage. The fifth issue included a section on multidisciplinary Japanese artists and an interview with legendary photographer Eikoh Hosoe.
Odalisque publishes weekly online content alongside its print editions, covering fashion week backstages from Stockholm, New York, London, and Paris. The contributors roster spans international photographers, stylists, and writers, giving the magazine a global footprint while retaining its Scandinavian editorial core — a perspective that tends to value restraint, light, and the quiet confidence of letting strong imagery speak for itself.
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