SCHLUCK is a German wine magazine for culture- and design-loving epicureans who are established, urban, sophisticated, and wine-savvy. It caters to the nerd and entertains the beginner. It does not award points for wines. Always independent, it aims to experience wine culture as intensively and subjectively as possible.
Wine is a constant companion in the magazine's pages, but not necessarily the protagonist. The topics range from architecture to music, from design to pleasure to travel. SCHLUCK also illuminates the edges and tells stories of interesting people and their authentic lives. Uncomfortable opinions, subjectivity, and sarcasm are included as standard — coupled with an unconventional visual language and terrific photography, unadulterated and direct.
In a wine media landscape dominated by scores, ratings, and tasting notes, SCHLUCK — German for "sip" or "gulp" — offers something rarer: a publication that treats wine not as a product to be evaluated but as a culture to be lived. The refusal to award points is not a gimmick. It is a philosophy: that the most interesting thing about a wine is never a number.