As a 400 page fashion and culture magazine inspired by the photographic aesthetic and hedonistic culture of the 1960s and 1970s, Mirage Magazine was founded independently in 2009 by Henrik Purienne and Frank Rocholl. In the fields of architecture, art and design, the author explores timeless aesthetics, unsung heroes and cinematic stagings while incorporating lost utopias and forgotten heroes. A documentary element often dominates editorial content, expressing how a photographer and muse come together. Topics such as summer, sun, youth, freedom, and rebellion play a central role in this type of content.