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Christine Moosmann and Sonja Pham worked at Novum, the world's oldest graphic magazine. When the publisher informed them in 2020 that there would be no more payments in the following year, it was clear to both that they did not want to abandon the project. They launched a crowd-funding campaign to launch a new venture with "Grafikmagazin." Together with Tobias Holzmann and Christian Meier, the four are working on a magazine that offers something unique in terms of content, design, and experience.