The Berlin-based magazine Achtung is an independent, pioneering fashion publication. Achtung has always served as a reminder of what fashion journalism is all about: well-written, often critical texts by people who have been involved in fashion for decades and are able to contextualize what they see. In addition, there is good fashion photography. There is no false glamour, no dazzling illusion, but only rich stories. The first guiding principle of Achtung has always been to recognize German fashion as both socially relevant and elegantly light.
