The magazine "The Great Study by PHAETON" was created as a new challenge concentrating on "learning" to commemorate the 10th anniversary of the PHAETON store in Kanazawa, Ishikawa Prefecture. Under the title "The Great Study" (Daibenkyo) it will present the good essence of Hokuriku culture while also containing a wide variety of intellectual ambitions. It will also investigate the spirit of each issue in order to provide learning information from this vast sector.