DUMMY Verlag aspires to be a voice of reason and a contrast to the monotony of topic and opinion mainstream of many media outlets. A declining selectivity and an underchallenging of readers aren't the future of editors' professions, but the rediscovery of journalistic virtues. Among these are focusing on socially relevant topics and avoiding alarmist quick fixes. The magazine should be fun and high-quality, not an everyday, mass-produced product. To ensure that topics are presented to editors and readers in a way that is exciting both for the editors and the readers, the magazine depends on the work of dedicated authors, photographers, and illustrators.
