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BEANS symbolizes variety and embracing others' uniqueness. Beans come in a variety of colors and shapes, including jelly beans, green beans, black beans, white beans, and bean sprouts. Because there are so many distinct shapes and hues, no two beans are alike. To the editors, this symbolizes the notion that everyone has something unique about them. Everyone has their own interests, and those interests are what distinguishes them. BEANS is here to support and inspire that concept.