When Suzy and Philip Annetta co-founded design anthology in Hong Kong in 2014, the global design conversation was dominated by Western publications — Wallpaper\*, Architectural Digest, Dwell. Nobody was telling the story of Asian design from within Asia with the production quality the subject demanded. Everyone told the Annettas they wouldn’t make it. A new print magazine, in the age of blogs and social media, focused on a region the design press largely ignored?
A decade later, design anthology has published forty issues across two editions — Asia Pacific and Australia — and established itself as the authority on design in the region. The magazine is a luxury quarterly: thick, smooth wood-free paper, beautifully shot interiors and architecture, and writing by an international team led by editor-in-chief Jeremy Smart. From the earliest issues, the editorial focus stayed on Asia — Hong Kong, Shanghai, Tokyo, Singapore, Bali, Manila — and on architects like Wang Shu, André Fu, and Duangrit Bunnag, alongside a steady stream of emerging talent the Western press had not yet noticed.
Published by Fifth Black from Melbourne and Hong Kong, the magazine has expanded into the Design Anthology Awards, recognising excellence across the Asia-Pacific creative community. The South China Morning Post profiled Suzy Annetta ahead of the tenth anniversary at Singapore Design Week, noting that design anthology had done what its founders set out to do: shift the conversation, one beautifully printed issue at a time.
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