In 2014, Perrin Drumm — editorial director at AIGA, the century-old American professional association for design — launched Eye on Design as an online editorial platform that would explore what it means to be a designer today. What began as a blog quickly grew into something far more ambitious: a multimedia operation with a weekly newsletter reaching over a hundred thousand subscribers, a social following of more than a million, and eventually a print magazine whose each issue is designed by a different guest designer.
The editorial approach is what sets Eye on Design apart from conventional design publications. Rather than showcasing portfolios and announcing awards, the platform investigates design through the lens of the issues that matter to its community — mental health, money, sexuality, gender, education, politics. The writing ranges from reported features and op-eds to satire and experimental narrative, with a commitment to connecting designers to the world beyond their desktops. Each print issue is organised around a central theme — Invisible, Distraction, Gossip — and serves as a testing ground for design ideas that push the format of the magazine itself.
For a generation of designers who want their professional media to be as thoughtful, ambitious, and culturally engaged as the work they aspire to make, Eye on Design has become the essential destination.
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