The Glue Society is an art and directing collective with offices in the United Kingdom, the United States, Europe, and Australia. Their creative work ranges from immersive events and activation experiences to entertainment and commercial direction, as well as art exhibitions, installations, and sculpture. Creativity Magazine characterised the collective as the specialists at things that have not been done before — a description that captures both their ambition and their refusal to be categorised.
The publication that accompanies the collective's work functions as a document of their projects and a manifesto for their approach: that the boundaries between art, advertising, entertainment, and experience are not real, and that the most interesting creative work happens when you ignore them entirely. The Glue Society's projects have ranged from giant inflatable installations to cinematic short films to immersive theatrical experiences, and their magazine reflects that range with the same restless energy.
The name says it all: they are the glue that holds disparate disciplines together, the adhesive that makes unlikely combinations stick. In a world that loves to sort creative work into categories, The Glue Society exists to make categories irrelevant.