Since 2007, Monocle magazine has provided a spotlight on business, culture, design, and other topics. Readers, they believed, were eager for global opportunities and experiences. Currently, Monocle is published 10 times a year from its HQ in Zürich's Seefeld and its editorial base in London's Midori House. The magazine now sells more than 80,000 copies per issue, and there are 24,000 subscribers.