Founded in 2011, Fool is the brainchild of Art Director Lotta & Photographer Per-Anders Jörgensen. Their home base is Malmö, dubbed "the Brooklyn of Copenhagen" for its eclectic style. Fool is the continuation of their successful FoolAgency, in which they work primarily with food related clients, from Malmö to London and Singapore. As well as working on food related projects, they work on stunning photography and graphic design.
