The Chap was started in 1999 and is the longest-running British magazine devoted to the gentlemanly way of life, with its own unique, humorous perspective on a style that has lately become popular. CHAP, which relaunched as a quarterly in May 2017 with a bigger size, is today regarded as both a champion of traditional values and, ironically, a forerunner of current fashion trends. Its reporting ranges from antique events to new tweed clothing designers, providing a comprehensive vision of how to live well in the present day.
